Fourninety have recently been working in close partnership with technology specialists Your Surface on the launch of Multi-Touch technology to the UK retail market. The interactive system, which can be built bespoke to a retailer’s requirements, enables customers to simultaneously touch and interact with hundreds of points on a single surface. It provides access to a range of features including the ability to share multi-media content with family and friends. The innovative technology also has the capacity to bring website, videos, images and e-commerce systems in-store, providing retailers with real-time behaviour analytics and creating a multi-channel environment.

As a retail communications agency with a thirty year history of multi-channel marketing, Fourninety believes that the system marks the next generation of innovation surrounding customer in-store interaction. John Lawrence, Business Development Director at Fourninety says:

‘the possibilities of multi-touch are endless. It provides a completely new retail channel which has the ability to push brands further whilst continuing to offer users a familiar catalogue browsing experience. Multi-touch empowers retailers to maximise the value and scope of their in-store content. It’s a truly exciting piece of innovation and has the capability to make a huge impact in the retail market.’

Fourninety and Your Surface will officially be launching Multi-touch technology at the Event Production show at London’s Olympia on the 3rd-4th February 2010.

Your Surface will also be at the Amadeus stand at the Business Travel and Meetings Show at Earls Court on the 9th-10th February and exhibiting to the European market at the ISE trade show, Netherlands on the 2nd-4th Feburary.

Click here to learn more about Multi-touch.

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