Fourninety’s Senior Account Manager Lian Sherer and Art Director Louise Bader-Morrison have recently returned from Cape Town after a two week photographic shoot for home improvement retailer Homebase. The Fourninety team creatively managed the production of a successful shoot for the retailer’s Outdoor Living Brochure for the second year in a row. This year, the shoot took place over seven different locations, ranging from beachside to modern town and country houses. The locations chosen emanated an English feel: South Africa has historically been chosen for Homebase photographic shoots as the gardens and architecture is believed to be a closer match to their English counterparts than other European locations.

Utilising Fourninety’s specialist photographic knowledge, Louise and Lian managed a large local photographic, logistics and production team. Senior Account Manager Lian said: ‘the shoot ran very smoothly and the team at Homebase were very pleased with the images we captured. The men in the office are very jealous- we were shooting whilst the World Cup Draw was taking place. Cape Town was buzzing and the entire city came to a standstill! However, I keep trying to persuade them that they didn’t miss out; we were too busy working to see much of the atmosphere other than on the telly, just like everyone in England!’

The Homebase Outdoor Living 2010 brochure goes to print in late March and will be in stores in early April.