
Simon Danks: Senior Account Manager or trucker, most at home in a roadside cafe. You decide. All we know is that if Simon was living in 1447, he wouldn’t be allowed to sport such a tash (a law was passed that year forcing men to shave their upper lip). Luckily for the Prostate Cancer Charity (but arguably unluckily for his girlfriend), this law no longer applies and Simon is busily growing his mo throughout November to raise money for such a worthy cause.
If you’d like to donate to Simon’s mo fund, click here.
Here at Fourninety, we are very proud of our culture of sharing information and insights. Using the latest research, we have produced a white paper which explores the evolution of the multichannel marketplace and discusses how the future of retailing depends on deeply integrated client-agency relationships.
As a retail communications agency with a thirty year history of creating multichannel touch points, we are a leading authority on multichannel marketing. As such, we believe that we are uniquely positioned to initiate the debate regarding agency-client relationships and the role they have in shaping a multichannel future.`
Click here to read the white paper.
If you would like to request a hard copy of the white paper, please email whitepaper@fourninety.com.
It’s an exciting time to be part of the Media Square group. So far this week, three of Fourninety’s sister agencies have announced new wins and appointments.
Firstly, Breakthrough Breast Cancer have appointed CMW to handle their Fashion Targets Breast Cancer campaign. CMW will create an outdoor, digital and social media campaign as well as a PR drive, which will break in March next year. The campaign has been running since 1996 and has raised in the region of £10 million for the charity.
Elsewhere, Holmes and Marchant have unveiled a revival of the Grossmith perfume brand. Our sister agency has created the entire visual identity for Grossmith, with work encompassing logos, colour schemes, glass bottles, lids, boxes, edging patterns and type. The agency are also welcoming a new Managing Director this week, John Mathers. John will take over from Jon Davis, who is leaving to pursue other business interests. Welcome to the Media Square group John!
Finally, twentysix are celebrating this week after being appointed to develop a website and e-commerce platform for Yarwood Leather. Matthew Nichols, managing director of Yarwood, commented that ‘we have a bold digital strategy and our website will play an integral role in making it happen: twentysix has the right credentials to make our new site something for the entire industry to admire’.
November has marked an exciting time for Fourninety’s Media Square sister agencies Arken and IAS.
IAS B2B announced earlier this month that Opal, the UK’s largest communications network operators, have appointed the agency to devise a new customer contact strategy. The aim of the campaign is to help strengthen Opal’s relationships with its customer base and provide an improved customer experience for the B2B telecoms giant’s 140,000 customers. Rob Morrice, managing director at IAS, commented: “This is a very exciting account win for IAS and adds another string to our extensive B2B bow.”
IAS also had reason to celebrate after winning the ‘Best Website’ award at this year’s Built Environment Marketing Awards (BEMAs) for their cutting edge design developed for fastener manufacturer SFS Inc.
Arken, who create point of purchase solutions, also took home three awards this month.
The POPAI awards ceremony 2009 saw our sister agency go home with gold in the overall display of the year display category for their unit designed for Logitech. They also won a silver award for their work for Filofax and bronze for a Scholl display.
Fourninety have recently appointed John Lawrence to head up the company’s New Business Development function.
John has joined us having previously worked as Head of Sales and Strategy at internal communications company Logistik. He brings with him experience of building partnerships with some of the largest brands in the corporate world including The Lloyds Banking Group, BT, Royal Mail and British Airways.
As well as expanding our new business portfolio, John will focus on promoting Fourninety’s multi-channel capabilities. He aims to collaborate closely with our Media Square sister agencies to develop a core-team which will offer clients best-of-breed expertise across all marketing disciplines through a single point of contact.
Barbara Boyes, Fourninety’s Managing Director, commented that ‘we’re currently going through a period of significant development. This month we have opened a state-of-the-art photographic studio in Milton Keynes. We have recently won significant accounts and have been given the opportunity to pitch for more. John’s business development experience will prove invaluable in expanding Fourninety’s potential as a leading retail communications agency during what is proving to be a very exhilarating time for us’.
To see The Drum article on John’s appointment, click here
This article also appeared on Creative Match.